Sagres – Preta Chocolate

Recently, a Portugees beer brand, Sagres, launched a chocolate beer, Somo Gulosos. They decided to go a completely different way with their marketing strategy by building their site out of chocolate. They even hired a master chocolate sculptor to make the site.

Each of the buttons are made of pieces of chocolate and when you mouse over them, they crack and break, like a piece of chocolate. I find that aspect extremely creative.

There is also a beautifully edited video that shows the creation of the website, if you click “Baking of.”

I wonder how the marketing strategy paid off for for the company. The site is completely built in Flash, did that deter users using iPads and iPhones?

Personally, I love the site and hope I can think of creative ideas like this in the future!

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