Sagres – Preta ChocolatePosted: December 9, 2011
Recently, a Portugees beer brand, Sagres, launched a chocolate beer, Somo Gulosos. They decided to go a completely different way with their marketing strategy by building their site out of chocolate. They even hired a master chocolate sculptor to make the site.
There is also a beautifully edited video that shows the creation of the website, if you click “Baking of.”
I wonder how the marketing strategy paid off for for the company. The site is completely built in Flash, did that deter users using iPads and iPhones?
Personally, I love the site and hope I can think of creative ideas like this in the future!